Elite Team Series (Vol.3):Engineering & Technology Innovation Team: Forge Ahead Steadily on the Road to Excellence

2026-07-17
Corporate News

Core values serve as the cornerstone of corporate development. The company advocates implementing and inheriting these values through practical work. The Engineering & Technology Innovation Team of Churod is a faithful practitioner of the corporate core values. In 2023, united as one, the team achieved the Group’s highest honor — the Churod Award through persistent innovation and close collaboration. It made major breakthroughs by conquering three core technologies and delivered remarkable economic benefits for the Group!


In 2023, the team fully rolled out standardization improvements on both automated and manual production lines, resulting in a notable drop in key indicators. The improvement plans were quickly recognized by key customers. Critical product lines resumed operation in a timely manner with no subsequent quality defects, achieving a substantial upgrade in product performance.

The Engineering & Technology Innovation Team effectively practices Churod’s core values of Customer-centricity, Pursuit of Excellence, Perseverance & Innovation, Teamwork and Integrity through three strategies.


Customer-Centricity: Pooling Wisdom from All

The team conducted reviews and summaries through weekly meetings to analyze every detail of nonconformities. Starting from each point of customer feedback, they fully investigated the root causes, scope of impact and key factors of issues. By applying underlying logic and failure mechanism analysis, the team developed effective improvement plans, laying a solid foundation for project success.


Pursuit of Excellence: Strive for Precision

To pursue excellence, the team established a rigorous and repeatable verification system to guarantee the effectiveness and reliability of solutions. Every step, from precise setting of experimental conditions and repeated verification of test methods to objective analysis of results, strives for absolute accuracy. Meanwhile, an efficient information management system was built to enable instant access to all experimental data and verification records. It provides strong data support for quality management and continuously elevates work quality.



Teamwork: Efficient Collaboration

Once the plan was finalized, the team launched implementation immediately. To minimize disruption to regular production, the team carried out blow system upgrade, flexible production line relocation and several verification tests during off-production hours including night shifts and weekends. With efficient teamwork and seamless coordination, improvement measures were rolled out rapidly while maintaining stable line operation, achieving a win-win for production and optimization.



The Engineering & Technology Innovation Team upholds the craftsmanship spirit of constant improvement and delves deep into every technical detail. Focused on building team synergy, the team can quickly mobilize strengths to jointly explore optimal solutions when confronted with complex and changing engineering challenges, demonstrating outstanding teamwork capability.

Here, we call on all employees to learn from the Engineering & Technology Innovation Team. Learn from their relentless pursuit of perseverance and innovation, deep understanding of teamwork, and persistent adherence to customer-centricity. Continuously improve professional competence and comprehensive capabilities, and jointly contribute to the development of Churod. Let us forge ahead together!




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